Masa Aqua
youth@WORK recruited, trained and placed young people from Centurion and Midrand at Masa Aqua through its funded youth employment programme.
youth@WORK recruited, trained and placed young people from Centurion and Midrand at Masa Aqua through its funded youth employment programme.
Masa Aqua is a growing water purification business that supplies reliable, high-quality still, sparkling, and alkaline water to homes, businesses, and communities. As demand for safe, purified water rises, the business needs more skilled hands to keep up with production, expand its services and serve its customers well. It also wanted that growth to create real jobs for young people in Centurion and Midrand.
youth@WORK recruited, trained and placed young people from Centurion and Midrand at Masa Aqua through its funded youth employment programme. The youth work across water manufacturing and customer service, building hands-on technical skills alongside professional workplace standards. For Masa Aqua, the placements added much-needed operational capacity. For the young people, they offer practical experience and a pathway into a growing industry.
The programme increased Masa Aqua’s production capacity by 50% and improved workplace skills by more than 70%. With extra operational support and better delegation, management is now free to focus on growth, product development and continuous improvement.
Beyond strengthening Masa Aqua’s operations, the partnership has created meaningful employment and skills development for young people in the local community. By investing in emerging talent, Masa Aqua is building a skilled workforce for the water purification industry while making its operations more efficient and sustainable. It shows what targeted investment in youth can do: grow small businesses, create sustainable livelihoods and build stronger, more resilient local economies.
youth@WORK recruited, trained and placed young people from Centurion and Midrand at Masa Aqua through its funded youth employment programme.
South Africa continues to face a literacy crisis. More than 80% of Grade 4 learners are unable to read for meaning in any language, limiting
“The programme has transformed our operations. The youth have become an essential part of our team, improving productivity and helping us provide better care to