Learnio Digital Marketing Pilot Project

Industry:

Education

Location:

South Africa (Online)

Partners:

Learnio South Africa | youth@WORK

The Need

As South Africa’s digital economy continues to expand, employers increasingly require practical digital skills. Yet thousands of young people remain excluded from these opportunities due to limited access to industry-relevant training.

 

To help close this gap, youth@WORK partnered with Learnio South Africa to pilot a Digital Marketing Programme that equips unemployed youth with the knowledge, practical experience and confidence to pursue employment, entrepreneurship and freelance careers.

youth@WORK Solution

The Result

The pilot exceeded expectations, demonstrating both strong learner commitment and the growing demand for digital skills training.

Key Outcomes

  • 16 learners successfully completed the programme.
  • Average assessment scores exceeded 90%.
  • Participants gained internationally relevant digital marketing knowledge and practical skills.
  • Graduates progressed to a structured Freelancing Programme to begin building income opportunities.
  • Learners qualified for an internationally accredited Digital Marketing certificate.
  • The pilot also generated valuable insights into learner engagement and online programme delivery, creating a stronger foundation for future digital skills initiatives.

The Impact

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