
Masa Aqua
youth@WORK recruited, trained and placed young people from Centurion and Midrand at Masa Aqua through its funded youth employment programme.
Rea’Nubia is an African fashion and lifestyle brand producing quality, timeless designs alongside embroidery, branding and corporate gifting solutions. As demand for its products increased, the business required additional skilled capacity to expand production while creating meaningful employment opportunities for young people in Khayelitsha.
The programme increased production capacity by 40% while improving workplace skills by more than 50%. With additional operational support and improved delegation, the business has been able to focus more strategically on growth, product development and continuous improvement.
40% Boost in Production Capacity: The extra hands allowed the business to scale up output and meet rising product demand.
Over 50% Improvement in Workplace Skills: Youth gained technical expertise in garment manufacturing, embroidery, and corporate branding alongside professional workplace standards.
Strategic Business Growth: Improved operational support and delegation enabled management to shift focus toward long-term growth, product development, and continuous improvement.
Sustainable Local Employment: Created lasting job pathways for Khayelitsha youth, driving economic growth within the local community.

youth@WORK recruited, trained and placed young people from Centurion and Midrand at Masa Aqua through its funded youth employment programme.

South Africa continues to face a literacy crisis. More than 80% of Grade 4 learners are unable to read for meaning in any language, limiting

“The programme has transformed our operations. The youth have become an essential part of our team, improving productivity and helping us provide better care to