Rea’Nubia

Industry:

Manufacturing / Fashion & Textiles

Location:

Khayelitsha, Western Cape

Partners:

Toyota South Africa (Pty) Ltd (Funder) | youth@WORK

“Through the youth@WORK Programme we have developed confident, skilled young professionals while strengthening our business and creating meaningful employment opportunities in our community.”

The Need

Rea’Nubia is an African fashion and lifestyle brand producing quality, timeless designs alongside embroidery, branding and corporate gifting solutions. As demand for its products increased, the business required additional skilled capacity to expand production while creating meaningful employment opportunities for young people in Khayelitsha.

youth@WORK Solution

Through the youth@WORK Programme, young people joined Rea’Nubia’s production team where they gained practical workplace experience in garment manufacturing, embroidery, branding and business operations. Guided by experienced mentors, participants developed industry-relevant technical skills, workplace confidence and a strong understanding of professional standards.

The Result

The programme increased production capacity by 40% while improving workplace skills by more than 50%. With additional operational support and improved delegation, the business has been able to focus more strategically on growth, product development and continuous improvement.

Key Outcomes

  • 40% Boost in Production Capacity: The extra hands allowed the business to scale up output and meet rising product demand.

  • Over 50% Improvement in Workplace Skills: Youth gained technical expertise in garment manufacturing, embroidery, and corporate branding alongside professional workplace standards.

  • Strategic Business Growth: Improved operational support and delegation enabled management to shift focus toward long-term growth, product development, and continuous improvement.

  • Sustainable Local Employment: Created lasting job pathways for Khayelitsha youth, driving economic growth within the local community.

The Impact

Beyond increasing production, the partnership has created lasting employment pathways for local youth while strengthening one of Khayelitsha’s proudly African fashion businesses. It demonstrates how investing in young talent can simultaneously grow small enterprises and build stronger local economies.
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